Inequality for Women in Watches

The world of mechanical watches has exploded in the last 10 years. Quartz was supposed to kill the mechanical watch, but as it turns out, people love fine craftsmanship, and as it turns out, it is easier to showcase that craftsmanship when it isn’t hiding underneath a circuit board. But who buys these watches?

It seems that the main interest in mechanical watches comes from men. The industry seems to recognize this because most new mechanical watches (especially those with complications) are for men. Sure, there are some staples. Rolex makes lovely mechanical watches for ladies, but honestly do these women care that it is mechanical. When it comes to a Rolex, do the men?

There are many people out there who would like us to believe that a lady wants a pretty watch and she doesn’t “care what is under the hood.” Sometimes this is true, but I’m sure there are some ladies out there interested in watch complications.

Let’s see what’s out there for women:
Rolex offers an automatic with or without a date for women, although they now offer more feminine looks in larger models. I mean really, the “Safari Daytona” is not for a man, unless he’s dressed in women’s clothes.
Zenith has several of their “Open” Collection for women with hearts & stars & cutesie frills.
Cartier’s women’s models are about 80% quartz.
Patek Philippe’s highest selling line, the “Twenty~4”, is available mostly in quartz with a couple manual wind models. They do have a new ladies Calatrava dual time zone with a display back.

Honestly, as much as I follow the watch market, I don’t really know what is available for women in mechanical complicated wristwatches. They have a very small share of the market.

Is it fair, or justified, or simply a business decision? Let me know.

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