Swatch wins small victory. Is it enough to inspire others?

Last week it was reported that the Swatch Group won a small victory in the Swiss courts. The court rejected an appeal from 11 other manufacturers that would require the Swatch Group to continue to produce and supply watch components to other brands. Swatch Group has long since supplied components to the majority of the Swiss watch industry outside of its umbrella with the exception of a few independents left in the industry like Rolex, Patek Philippe, and JLC, which though part of a group, do develop their own movements.
The hope for a watch enthusiast like me is that the Swatch Group, though a large corporate conglomerate will win complete control over their supply chain and production. My hope is that it will inspire other timepiece producers to become innovators. Too long have they rested on mediocrity and been flat with innovation. Watch making is an art born from creation and freedom. There are no rules to govern the engineering of a movement. The only requirement is simply that it must work. Watch making has become an assembly line, with any brand of the moment being able to spit out sub par cloned pieces using movements of others design as their own total creation. The worst part is that because the movements manufactured by Swatch Group will constitute a majority of the watch and are made in Switzerland, these so called manufacturers can label their watches as Swiss Made. Most likely the cases are built in Germany or the Pacific using materials and labor harvested from third world countries. That is not exactly my definition of Swiss Made. The big loser here is the consumer. Being Swiss Made commands a premium and most likely you aren’t receiving that.
If the courts continue to side with the Swatch Group and allow them to limit supply of their components, other watch manufacturers will have no choice but to fight or flight. Hopefully they will fight and design their own movements. Eventually my dream would be that this would allow access to in-house movements at much lower price points. In-house movements and or independent brands at this time are mostly in what I consider a higher price bracket than those brands that offer pieces made with an off the line Swatch Group movement (in most cases). Access to those brands that have been innovators has long been out of reach for the average enthusiast. Though prices of in-house movements have been high, they have also been warranted with money going to R&D, marketing, infrastructure (think factories etc.) and creativity with advancements in design and technology. These high costs have usually rested on the shoulders of only a few brands. With the Swatch Group decreasing supply in the future, the aim is for more brands to share these costs and allow innovation to blossom at a lower price point. With this recent decision of the courts, my dream is slowly becoming more lucid. Hopefully by the time I can see it clearly, I will have saved up enough money either way to afford some innovation.

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