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A few thoughts for the day: which trend will be popular next in the world of watches. Will the must have timepieces be based on fashion, function, sport, vintage, price or what? They say what goes around comes around, but in this market/economy there is no way to know. My bet is that consumers put a strong emphasis on the cost to value ratio and if push comes to shove, cost. Cost is arbitrary when dealing with timepieces, but we must remember that most are simply our wants rather than needs. We are able to tell time with a $15 watch just as well as we are with a $150K watch. We all know that isn’t necessarily what it is about, but how much will this economy cause our passion to become green with jealousy for the dollar. Some say that the dollar buys a lot less these days, but I think otherwise. The dollar can buy a meal, pay the rent, pay for school, and oh it can pay for a watch too. A lot of companies keep increasing prices and I worry that they will soon price themselves out of value for what consumers consider their products to be worth. This cost or price effect to me will have a major impact on the timepiece market. Just because a lot of people still have money or are making money doesn’t mean they should automatically have to pay more for less. I am eluding to the thought that I think watch companies are providing fewer options for introductions of new models and or changes that are actually worth their weight (depending on the metal, ha). Essentially change for the sake of change. Change is crucial I understand to driving the market and reason for a new purchase, However, I feel as though I am seeing dial changes or the addition of a new bezel offering to warrant an increased price on an essentially unchanged watch just because. I wish companies would attribute price hikes to innovations and designs worthy of museums. I previously wrote about how I wish that when ETA begins to ration their movements that it will inspire creativity. I view price as that next bit of inspiration. I have my fingers crossed and look good in blue while holding my breath in case anyone is wondering.
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